All Posts in Food & Beverage

November 23, 2015 - Comments Off on New Packaging to Increase Sales

New Packaging to Increase Sales

Bigger is not always better. With sales in the US declining (with the push towards a healthier lifestyle to fight obesity) Coca-Cola has shrunk the traditional 12-once can to a 7.5 ounce. It may seem like an insignificant change, but the new packaging is reinventing the brand. Coke is using the smaller can to say all is good in moderation. The new packages are recruiting consumers of all demographics particularly moms who want to give their kids a treat, but are conscious of their sugar intake. By using portion control the company aims to influence consumers to believe soda can be part of a healthy lifestyle. According to Sandy Douglas, the President of Coca-Cola North America, they have created sodas with less calories and new sweeteners, but “maybe the most important element in terms of our sparkling [carbonated beverage] portfolio has been the significant and strategic re-architecture of our packaging mix.”

November 16, 2015 - Comments Off on Packaging Design With Shelf Presence

Packaging Design With Shelf Presence

Puraty Organic Teas has just launched in Wise Cicada, one of Auckland's top organic health stores. All nine variants of Puraty Organic Teas are available, waiting to jump into your shopping basket. Wise Cicada is a destination for conscious spending, where customers know what they're buying and where it comes from. This beautiful packaging sure stands out on the shelf. Make sure you stop by Wise Cicada in Newmarket on your next shop, grab a tube of Puraty, and live the #puratylife.

July 24, 2015 - Comments Off on Ariki Photo Shoot

Ariki Photo Shoot

We're loving these powerful campaign photos we shot for Ariki Gin. They really showcase the sophisticated nature of the spirits brand. Our creative art direction was to challenge the status quo of product shots and showcase the product in a different way to stand out from the norm.

March 12, 2015 - No Comments!

It’s not about waving magic wands

We take our role as corporate citizens very seriously. The nature of our business is to promote sustainable methods of communication, eliminating the need for excess print and delivery processes and reducing our own and our clients’ overall carbon footprint.

We actively encourage and promote sustainability practices within our brand studio and believe small changes can make a difference. It’s our way of tackling climate change and helping our environment.

We’re aware of the role we play as graphic and packaging designers and dependent on your requirements, will explore or offer sustainable options for consideration.

It’s not about finding silver bullets or waving magic wands, it’s just using simple and practical solutions that may save money by designing to reduce waste or giving consideration to our supply source.

When we design sustainable packaging we use our expertise to eliminate excess as well as explore the many environmental options including print and substrate.

So if you're looking for a socially responsible marketing agency or if you're considering Eco friendly and socially responsible options for your business we have significant experience in this area. Sounds good? Give us a call or better still lets meet to discuss your project.

Sustainable business clients we have worked with include:
The Greenhouse – www.greenhousecleantech.com
Savar Skincare – www.savaronline.co.nz
Andrew.Stewart – www.andrewstewart.co.nz
Paint Aids Limited – www.paintaids.co.nz
Carbon Group
Cleantech Global Ltd