REDFIRE_altdairyco_branding_packaging_digital_graphicdesign_advertising_designagency

Branding and Packaging Design for plant-based milk.

CLIENT: Sanitarium

We developed The Alternative Dairy Co. from the ground up—creating a bold name, strong brand identity, strategic positioning, and packaging design that set it apart in the competitive plant-based milk market.

Designed to disrupt the barista café space, The Alternative Dairy Co. needed a brand that spoke directly to professional baristas and food service distributors. The name itself reinforces its role as a true milk alternative, while the product naming hierarchy ensures a clear connection to its barista-focused purpose.

The bold colour palettes and tone of voice became a key brand asset, giving The Alternative Dairy Co. strong shelf presence and reinforcing its explorer brand archetype.

Our strategic approach and impactful design has helped propel the brand to the top, making it the leading plant-based milk in cafés across Australia and New Zealand.

#GrownNotBred – Crafted for baristas. Made for cafés.

WHAT WE DID