Branding and Packaging Design for FMCG

CLIENT: Puraty

We developed Puraty Potent Organic Teas from the ground up—starting with a strategic name and brand positioning that reflects the organic purity and medicinal benefits of the range.

Inspired by the Materia Medica encyclopedia, we designed striking packaging featuring botanical illustrations that highlight the tea’s natural potency while ensuring strong shelf presence.

To take the brand global, we built a Shopify e-commerce website with a full Chinese-language version, opening up new opportunities in the Asian market. Our multilingual marketing strategy helped drive online traffic and sales, while our social media campaigns engaged a worldwide audience through Facebook, Twitter, Instagram, Pinterest, and YouTube.

Through targeted advertising, product giveaways, and community management, we successfully launched Puraty to a growing base of engaged consumers. After just eight weeks, Puraty’s Facebook page reached over 15,700 targeted consumers, gained 1,800 followers, and saw engagement levels soar past 6,700 interactions.

From naming and packaging to digital marketing and retail strategy, we helped Puraty grow from an idea into a thriving brand.

Ready to launch your FMCG brand? Let’s talk.

WHAT WE DID

Brand Strategy
Naming
Brand Architecture
Brand Logo Design
Packaging Design
Visual Communications Strategy
Website Design
Social Media Curation
TVC, Radio, Advertising
Point of Sale

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Puraty’s social media content was designed using Instagram-type photos and pack product shots with snappy colours and flowing hand script to create an exciting texture. After the eight-week launch campaign, Puraty’s Facebook page had over 1,800 fans, brought to the page with organic reach, and 6,700 Facebook users engaged with Puraty's content. Over 15,700 Facebook users were reached by Puraty content in that period.

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Contact us

+64 9 3585692
begin@redfiredesign.co.nz
Redfire, The Steelworks,
3-13 Coles Avenue,
Mt Eden, Auckland 1024.
New Zealand.