WESTBROOK
WESTBROOK
WESTBROOK
WESTBROOK
Westbrook is one of New Zealand’s oldest and most respected boutique wineries. They came to us to refresh their brand and packaging - they needed a precise and differentiating positioning and a strong brand presence.
The brand mantra “flows from the land” was central to our creative process and strategic thinking. A creator brand archetype echoes through Westbrook’s tone of voice and brand language, where messaging celebrates the nuances and character of these highly crafted and complex wines.
Westbrook is one of New Zealand’s oldest and most respected boutique wineries. They came to us to refresh their brand and packaging - they needed a precise and differentiating positioning and a strong brand presence.
The brand mantra “flows from the land” was central to our creative process and strategic thinking. A creator brand archetype echoes through Westbrook’s tone of voice and brand language, where messaging celebrates the nuances and character of these highly crafted and complex wines.
Westbrook is one of New Zealand’s oldest and most respected boutique wineries. They came to us to refresh their brand and packaging - they needed a precise and differentiating positioning and a strong brand presence.
The brand mantra “flows from the land” was central to our creative process and strategic thinking. A creator brand archetype echoes through Westbrook’s tone of voice and brand language, where messaging celebrates the nuances and character of these highly crafted and complex wines.
Westbrook is one of New Zealand’s oldest and most respected boutique wineries. They came to us to refresh their brand and packaging - they needed a precise and differentiating positioning and a strong brand presence.
The brand mantra “flows from the land” was central to our creative process and strategic thinking. A creator brand archetype echoes through Westbrook’s tone of voice and brand language, where messaging celebrates the nuances and character of these highly crafted and complex wines.
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Our packaging design maintained some of its predecessor’s recognisable qualities but enhanced for a more substantial on-shelf presence. The packaging communication hierarchy became brand-led with our newly crafted Westbrook logo, making it instantly recognisable.
This is now a bottle of wine you’d be proud to take to a dinner party.
WHAT WE DID
Visual Identity
Brand Narrative
Branding
Brand Architecture
Packaging Design
Print Management
Brand Narrative
Branding
Brand Architecture
Packaging Design
Print Management
Related Projects
We are a creative agency for challenger brands, specialising in strategy and design across all platforms.
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