Beverage Branding & Packaging Design

CLIENT: Osom Beverage Co.

This NEW Challenger Brand has the potential to be a big player in the emerging functional health beverage market!

Demand for sugar-laden drinks is in sharp decline globally. Health-based ‘functional beverages’ have emerged as the direction the beverage market is heading. Enter OSOM- spiced water that gives consumers peace of mind enhancing their health, lifestyle and general wellbeing.

Combining authentic Ayurvedic spices and New Zealand spring water - the OSOM beverage range caters to the emerging demand for beverages providing ‘Guilt-Free, Healthy Hydration for Body, Mind and Soul’.

We built the OSOM brand from the ground up - including the brand strategy, naming, brand logo design, brand narrative, packaging design, e-commerce website, social media and ongoing marketing and advertising.

The name OSOM is derived from the Sanskrit word SOM, meaning - The Nectar of Immortality. The branding and packaging design positions the brand away from the traditional "ayurvedic" looking companies with a modern, clean and unique look.

WHAT WE DID

Brand Strategy
Naming
Brand Positioning
Brand Archetype
Brand Narrative
Brand Logo Design
Packaging Design
E-commerce Website Design
Point of Sale
Marketing Material
Advertising
Trade Displays
Social Media Assets
Print Procurement

REDFIRE_osom_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency

Osom_Healthy_drink_packaging_design_brand_archetype_brand_positioning_logo_product_page_redfire_website

REDFIRE_osom_brandmarketing_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency

ABRT6207-OSOM-Live-Well-Exhibition-banner-@10-5

Related Projects

Contact us

+64 9 3585692
begin@redfiredesign.co.nz
Redfire, The Steelworks,
3-13 Coles Avenue,
Mt Eden, Auckland 1024.
New Zealand.