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Ultra-Premium Beverage Branding & Packaging Design

CLIENT: Ariki Spirits Co.

Crafting an ultra-premium spirit deserves packaging that tells a story as rich as the drink itself. Our challenge? To wrap Ariki Vodka and Gin in a design as exceptional as the spirit inside—one that captures the brand’s Pacific heritage, premium positioning, and challenger mindset in a crowded global market.

With Ariki meaning “royalty, chieftain, leader,” we knew the brand needed an identity that exuded heritage and prestige. We collaborated with renowned artist Anna Crichton to create a striking illustration of Ariki—an iconic symbol of exploration and legend—making it the centrepiece of our packaging design, brand touchpoints, and point of sale materials.

We took a bold approach, breaking away from the minimalist European aesthetic that dominates the spirits category. The reverse-printed label, which reflects through the bottle, creates a distinctive visual presence that sets Ariki apart on the shelf. From shipper boxes to in-store displays, every touchpoint reinforces the brand’s premium status and storytelling.

With a global launch across the US, UK, Saudi Arabia, Hong Kong, Australasia, and the Pacific, Ariki is now carving its place in the ultra-premium spirits market—bold, refined, and unmistakably unique.

Looking to elevate your brand with premium packaging and storytelling? Let’s talk.

WHAT WE DID