Branding, Positioning and Packaging Design for FMCG
CLIENT: Goodness Food Co.
Goodi is an innovative new snack brand offering healthy and delicious treats for the school lunchbox. As the saying goes - an apple a day keeps the doctor away. These super crunchy apple crisps contain one apple - that is simply air-dried with absolutely no added sugar, 100% natural and 99% fat-free.
We wanted the packaging design to appeal to a school-aged audience - key acquisition influencers for repeat purchases.
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Our strategy determined a clean simple approach that communicates visually - without reading any copy.
The handcrafted graphics create an unmistakable look and feel that is clean, simple and fun, but still appeals to the mums and dads who are buying the snacks. Key purchase information heads the pack without influencing the packaging hierarchy, clearly speaking the health benefits of Goodi.
The tone of voice engages our audience in a friendly manner and compliments the typography which is based on an old-style schoolbook. The apples were hand-painted in watercolour and then computer-rendered giving authenticity to our audience.
The tone of voice engages our audience in a friendly manner and compliments the typography which is based on an old-style schoolbook. The apples were hand-painted in watercolour and then computer-rendered giving authenticity to our audience.
Overall - simple design with a cheerful look.
WHAT WE DID
Brand Strategy
Naming
Brand Narrative
Logo Design
Brand Architecture
Packaging Design
Point of Sale
Marketing Material
Trade Show Displays
Advertising
Naming
Brand Narrative
Logo Design
Brand Architecture
Packaging Design
Point of Sale
Marketing Material
Trade Show Displays
Advertising
Related Projects
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