redfire-bundy-juice-branding-visual-identity-nz

From pack to post – branding & social content for beverage brands

CLIENT: Bundy Juice

Bundy Juice is an Australian juice company making big strides in the competitive beverage market. Born in Bundaberg, Queensland, Bundy crafts premium, refreshing juices loved for their great taste.

While word of mouth grew their loyal local following, Bundy needed a stronger brand presence to compete nationally against big names like Coca-Cola, Pepsi, Frucor, and Golden Circle. With limited budgets and shelf space at a premium, standing out in the chilled fridge aisle was critical.

Redfire reviewed all of Bundy’s brand assets and focused on refreshing the brand look at point of purchase. The old packaging was outdated, inconsistent, and didn’t reflect the premium quality of the juice inside.

We revitalised the Bundy brand with a warm, honest, and friendly new identity. A refreshed logo captured the brand’s personality and worked seamlessly across packaging, point of sale, and fridges. We redesigned both mainstream and premium ranges with handcrafted typography, new brand language, and styled product photography that highlighted Bundy’s fresh, thirst-quenching taste.

The results? A 20% sales lift in the first three months and a 60% increase within four months — proving that great branding and smart design can help challenger brands win shelf space and market share.

WHAT WE DID

Brand & Logo Redesign
Packaging Design
Advertising
Marketing Material
Promotional Collateral
Digital Strategy
Photography
Website Design & Development
Social Media Campaign
Point of Sale
Trade Marketing