The Alternative Meat Co.
The Alternative Meat Co.
The Alternative Meat Co.
The Alternative Meat Co.
The Alternative Meat Co. is an innovative leader in plant-based meats. Their purpose is to tackle climate change by producing plant-based meat alternatives.
We activated their purpose through the mantra - "Grown Not Bred." This foundational belief speaks to the next generation who share climate change concerns and are advocates for plant-based alternatives.
The Alternative Meat Co. is an innovative leader in plant-based meats. Their purpose is to tackle climate change by producing plant-based meat alternatives.
We activated their purpose through the mantra - "Grown Not Bred." This foundational belief speaks to the next generation who share climate change concerns and are advocates for plant-based alternatives.
The Alternative Meat Co. is an innovative leader in plant-based meats. Their purpose is to tackle climate change by producing plant-based meat alternatives.
We activated their purpose through the mantra - "Grown Not Bred." This foundational belief speaks to the next generation who share climate change concerns and are advocates for plant-based alternatives.
The Alternative Meat Co. is an innovative leader in plant-based meats. Their purpose is to tackle climate change by producing plant-based meat alternatives.
We activated their purpose through the mantra - "Grown Not Bred." This foundational belief speaks to the next generation who share climate change concerns and are advocates for plant-based alternatives.
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The overall brand archetype is the entertaining rebel - challenging the way we source protein and driving sustainability stories. The brand identity brings hipster cues with purposeful language, engaging our audience in a fun, friendly manner.
*Packaging Design Direction in collaboration with Design Bridge.
WHAT WE DID
Brand Strategy
Brand Purpose
Brand Positioning
Brand Archetype
Naming
Brand Design
Brand Narrative
Packaging Design
Photography
Brand Purpose
Brand Positioning
Brand Archetype
Naming
Brand Design
Brand Narrative
Packaging Design
Photography
Related Projects
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