Homepage — Brand Strategy & Design Agency Auckland

Colin Downing - Founder & Strategic Director

Creativity
for better

Our purpose is simple: It’s more than just a tagline—it’s our guiding principle. We believe in striving beyond being good; we aim to be better, creating positive impacts for our clients, our team, our community, and the planet. We’ll be your creative catalyst, sparking fresh ideas and helping you turn them into reality.

Let's chat

WHY REDFIRE?

Branding—made simple

You ever notice how some branding agencies love to overcomplicate things? Endless jargon, fancy diagrams, and strategy sessions that go way too deep? Yeah, that’s not our vibe. We keep things straightforward, figure out what actually matters for your brand, and make it work—whether you’re starting from scratch, refreshing what you’ve got, or taking things in a new direction.

Brand strategy that just makes sense

No long-winded presentations telling you what you already know. We get straight to the point, lay it out clearly, and show you real examples so you can see how it all plays out in the real world.

Need a name? We’ve got you.

First, let’s figure out if you even need a new name. If you do, we’ll help you find one that actually fits, makes sense for your brand, and won’t feel outdated in a few years.

Your brand, but with a personality

Your brand should never feel generic. Every story we tell, every design we create, every strategy we shape is crafted to be unmistakably you. Whether you need a full rebrand or just a fresh perspective, we make sure it’s authentic, powerful, and impossible to ignore.

Results that matter

Nobody wants to sound like a corporate robot. We help you find a tone of voice that actually feels like you—whether that’s bold, casual, no-nonsense, or something in between. And don’t worry, we won’t make you sound cheesy (unless that’s your thing).

Logos are cool—but a brand identity is more than that

We don’t just slap a logo on a website and call it a day. Your brand should look and feel consistent everywhere—on packaging, signage, social media, you name it. We help you make that happen.

Packaging design that grabs attention

If your product is sitting on a shelf, it needs to stand out. We design packaging that makes people pick you over the one next to it—without being over-the-top or gimmicky.

Content that actually sounds like you

No “Happy Friday!” posts that don’t mean anything. We help you write brand content that feels natural and makes sense—on your website, social media, or wherever your brand shows up.

Ads that actually get seen

It’s not just about running ads—it’s about making sure they land in front of the right people. We help with that, whether it’s online, in print, on billboards, radio, or even on TV. Right people, right place, right message.

We make
brands better.
With strategy.

We got fed up with the way people do branding—too many diagrams, positioning lingo, and immersion phases. So we set out to change it—with strategy.

Basically, if you want branding that actually works without all the unnecessary fluff, we’re here for it.
Let’s grab a coffee and chat about it.

Let's chat

Featured case studies

Airline Marketing in New Zealand & Australia

Disrupting a category with a bold new take on Manuka honey

Making Bundy the best juice brand in Australia

Premium Property Marketing & Branding

WHAT WE DO

Strategy

Brand Strategy
Brand Archetype
Brand Story
Brand Purpose
Visual Communications

Creative

Art Direction
Graphic Design
Packaging Design
Social Content
Website Design
Campaigns
Advertising
Illustration

Production

Social Media
Animation
Website Development
Copy-writing
Advertising
Google Ads
Content Creation
TVC
Radio
Motion

Media

Media Buying
Print
OOH
TV
Radio
Digital
Social
Campaigns
Programmatic

Contact us

+64 9 3585692
begin@redfiredesign.co.nz
Redfire, The Steelworks,
3-13 Coles Avenue,
Mt Eden, Auckland 1024.
New Zealand.