About Redfire

Hello. Welcome to Redfire.

We're a full-service brand marketing and creative design agency collaborating with private and corporate businesses of all sizes. We work with brands from the launch stage through to maturity.

No one brand challenge is the same and neither is our approach. We combine insight and strategies with design and creativity to provide robust results that provide growth for our clients. 

Our expertise includes:
Brand strategy & naming, brand architecture & narrative, crafting brand identities, corporate branding, graphic design, packaging design, digital marketing, websites, e-commerce, digital & social media marketing and advertising & communications.

Send us your brief - let's talk.


Why work with Redfire 

We're a collaborative team helping clients communicate with clarity, personality, and vigour - to engage, transform and influence consumers and their behaviour. 

Our story

Redfire is an independent brand marketing and design consultancy established 20 years ago. Based in Auckland, we offer a talented and diverse team across every design discipline servicing clients in NZ, Australia, South Pacific, Hong Kong, US and China. We say yes to most creative opportunities but don't undertake any unethical work or free pitching.

Who we design for?

Redfire works with Start-up Businesses, Challenger Brands and Iconic Brands.

We deliver the unseen, unfamiliar and unexpected. With a shared vision and meeting of the minds, we will challenge the status quo with rigour and imagination. 

Start-ups are exciting. We cherish our role in helping shape future brand leaders. We've worked with many start-ups and make ideas happen with strategic brand direction, positioning, naming, brand design, narrative, packaging design, digital marketing and ongoing advertising and marketing communication.

Challenger Brands ambitious outlook excites us. We develop strategic thinking and creative direction to uncover brand archetypes and company mindsets that drive brand relevance.  This builds emotional engagement to differentiate against the competition. We challenge the paradigm with innovative thinking and big ideas doing more with less. 

Iconic Brands hold established positions but continually need to keep relevance. We help them evolve, nurture their unique qualities and challenge thinking when required - so they maintain connection and market leadership.