About Redfire

Hello. Welcome to Redfire.

We collaborate with private and corporate businesses of all sizes, and with brands from the launch stage through to maturity.

No one brand challenge is the same and neither is our approach. We combine insight and strategies with design and creativity to provide robust results that make a difference for our clients. 

Our expertise includes:
Brand strategy & naming, brand architecture & narrative, crafting brand identities, corporate branding, graphic design, packaging design, digital marketing, websites, digital & social experiences, and advertising & communications.

Send us your brief - let's talk.


Why work with Redfire 

We're a collaborative team helping clients communicate with clarity, personality, and vigour - to engage, transform and influence consumers and their behaviour. 

Our story

Redfire is an independent design consultancy established 20 years ago. We're based in Auckland with a talented diverse team across every design discipline servicing clients in NZ, Australia, South Pacific, Hong Kong, US and China. We say yes to most creative opportunities but don't undertake any unethical work or free pitching.

Who we design for?

Redfire designs for Start-ups, Challenger Brands and Iconic Brands.

We deliver the unseen, unfamilar and unexpected. With a shared vision and meeting of the minds we will challenge the status quo with rigor and imagination. 

Start-ups are exciting. We cherish our role helping shape future brand leaders. We've worked with many start-ups and make ideas happen with strategic brand direction, positioning, naming, brand design, narrative, packaging design and ongoing marketing communication.

Challenger Brands ambitious outlook gets us going. We dig deep until we uncover unique market opportunities and core points of difference that differentiate against the competition. We challenge the paradigm with creative thinking and big ideas doing more with less. 

Iconic Brands hold established positions but continually need to keep relevance. We help them evolve, nurture their special qualities and challenge thinking when required - so they maintain relevance and market leadership.