About REDFIRE

We like working with challenger brands. So if you're not No.1 in your category and have ambitions to be - or want a piece of the pie, we can help.

We work with brands from launch stage through to maturity. You may be a start-up or an existing business that needs reignition. You may be launching a new brand or product to market. Or - you may already be an Iconic brand that needs nurturing or wanting to evolve.

We work with private and corporate business of all sizes building engaging brands to deliver customer acquisition, retention and growth.

Our expertise includes:
brand strategy and naming, brand architecture & narrative, identities and graphic design, packaging design, corporate branding, point of sale, websites, digital & social experiences and advertising & communications.

So - do you have a dream or idea you want to turn to reality? Lets talk!


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Redfire in 5 seconds

We build brands by combining strategic thinking and creative design to engage, transform and influence consumers and their behaviour.

Our story

Redfire is an independent privately owned design agency established in 2000. Our studio is based in Auckland servicing clients around the world (NZ, Australia, South Pacific, Hong Kong, China & UK). We say yes to most creative opportunities but will not undertake any unethical work or free pitching.

Who we design for?

Start-ups, Challenger Brands and Iconic Brands.

Start-ups are exciting. We cherish the role we play in helping shape future brand leaders. We've worked with many start-ups and make ideas happen with strategic brand direction, positioning, naming, brand design, narrative, packaging design and ongoing marketing communication.

Challengers are ambitious in their outlook. We dig deep until we uncover unique market opportunities, and core points of difference that differentiate against the competition, and challenge the paradigm with creative thinking and big ideas.

Iconic Brands hold established positions but continually need to keep relevance. We help them evolve, nurture their special qualities and challenge thinking when required so they maintain market leadership and relevance.

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