About Us

Redfire is creative design agency helping transform brands through a blend of strategic and creative vision across a range of capabilities. We work with brands from launch stage through to maturity. You may be launching a new brand or product to market. Or - you may responding to disruption or looking to shake things up. 

We work with private and corporate business of all sizes, creating engaging brands to drive growth, customer acquisition and customer retention. We're passionate about working with challenger brands, so if you want to disrupt a category or want a piece of the pie, we can help.

Our capabilities include;
brand strategy and naming, brand architecture & narrative, crafting brand identities, corporate branding, graphic design, packaging design, consumer marketing, websites, digital & social experiences and advertising & communications.

We'll help you turn ideas into reality and explore new ways of pushing boundaries in search of the fresh, the new and the fearless. Lets talk!


Redfire in 5 seconds

We've been building brands for nearly 2 decades.  We combine strategic thinking and creativity to help our clients communicate in a memorable way - with clarity, personality and vigour to engage, transform and influence consumers and their behaviour. 

Our story

Redfire is an independent, privately owned brand design agency established in 2000. Our studio is based in Auckland servicing clients around the world including NZ, Australia, South Pacific, Hong Kong, China & the UK. We say yes to most creative opportunities but will not undertake any unethical work or free pitching.

Who we design for?

We enjoy delivering the unseen, unfamilar and unexpected. With a shared vision and meeting of the minds we challenge the status quo with rigor and imagination. 

Redfire designs for Start-ups, Challenger Brands and Iconic Brands.

Start-ups are exciting. We cherish our role helping shape future brand leaders. We've worked with many start-ups and make ideas happen with strategic brand direction, positioning, naming, brand design, narrative, packaging design and ongoing marketing communication.

Ambitious Challenger Brands gets us going. We dig deep until we uncover unique market opportunities and core points of difference that differentiate against the competition. We challenge the paradigm with creative thinking and big ideas doing more with less. 

Iconic Brands hold established positions but continually need to keep relevance. We help them evolve, nurture their special qualities and challenge thinking when required so they maintain market leadership and relevance.