About Redfire

Redfire is creative design agency helping elevate businesses on a commercial and emotional level. We work with brands from launch stage through to maturity. You may be a start-up or an existing business that needs reignition. You may be launching a new brand or product to market. Or - you may already be an Iconic brand that needs nurturing or wanting to evolve.

We work with private and corporate business of all sizes, creating engaging brands to drive growth, customer acquisition and customer retention. We're also passionate about working with challenger brands. So if you're not No.1 in your category and have ambitions to be - or want a piece of the pie, we can help.

Our expertise includes:
Brand strategy & naming, brand architecture & narrative, crafting brand identities, corporate branding, graphic design, packaging design, digital marketing, websites, digital & social experiences and advertising & communications.

If you have an idea you want to turn into reality - lets talk!


Redfire in 5 seconds

We've been building brands for nearly 2 decades. We combine strategic thinking and creativity to help our clients communicate in a memorable way - with clarity, personality and vigour to engage, transform and influence consumers and their behaviour. 

Our story

Redfire is an independent, privately owned design agency established in 2000. Our studio is based in Auckland servicing clients around the world (NZ, Australia, South Pacific, Hong Kong, China & UK). We say yes to most creative opportunities but will not undertake any unethical work or free pitching.

Who we design for?

We enjoy delivering the unseen, unfamilar and unexpected. With a shared vision and meeting of the minds we will challenge the status quo with rigor and imagination. 

Redfire designs for Start-ups, Challenger Brands and Iconic Brands.

Start-ups are exciting. We cherish our role helping shape future brand leaders. We've worked with many start-ups and make ideas happen with strategic brand direction, positioning, naming, brand design, narrative, packaging design and ongoing marketing communication.

Challenger Brands ambitious outlook gets us going. We dig deep until we uncover unique market opportunities and core points of difference that differentiate against the competition. We challenge the paradigm with creative thinking and big ideas doing more with less. 

Iconic Brands hold established positions but continually need to keep relevance. We help them evolve, nurture their special qualities and challenge thinking when required so they maintain market leadership and relevance.