POWERCO

what we did

EV Brand Design

EV Brand Architecture

Brand Narrative

Visual Communications Strategy

Photography

Brand Iconography

Brand Infographics

Brand Art Direction

Media & Trade Displays

Advertising Art Direction

Event Invitations

Brand Apparel Design

Powerco is New Zealand’s largest electricity distributor in terms of network length (36,000km) and has the second-largest number of electricity connections - 336,000.

With the growth of Electric Vehicles (EV) - Powerco is rolling out electric vehicle charging stations across their network and needed a separate brand to differentiate in the market. 

Redfire was engaged in developing a new EV brand as well as a comprehensive visual communications strategy and marketing templates.

"Right Here, Right Now" was the launch campaign used for stakeholder and local community engagement


PowerCo_Billboard_Design_Branding_Marketing_Redfire
redfire-design-Powerco-Image-9
REDFIRE_powerco_brandmarketing_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency
REDFIRE_powerco_brandmarketing_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency
redfire-design-Powerco-Image-3
redfire-design-Powerco-Image-4
redfire-design-Powerco-Image-10
redfire-design-PowerCo_mobileinformation8
redfire-design-Powerco-heading-Image-1
redfire-design-Powerco-Image-6
redfire-design-Powerco-Image-7-1
redfire-design-Powerco-Image-5

Related Projects