POWERCO

what we did

EV Brand Design

EV Brand Architecture

Brand Narrative

Visual Communications Strategy

Photography

Brand Iconography

Brand Infographics

Brand Art Direction

Media & Trade Displays

Advertising Art Direction

Event Invitations

Brand Apparel Design

Powerco is New Zealand’s largest electricity distributor in terms of network length (36,000km) and has the second-largest number of electricity connections - 336,000.

With the growth of Electric Vehicles (EV) - Powerco rolled out electric vehicle charging stations across their network and needed a separate brand to differentiate in the market. 

Redfire was engaged to develop the EV brand and art direction and translate this through a comprehensive brand style guide which included brand usage guidelines through all consumer and stakeholder engagement paths, including Advertising, Media & Trade Displays, Event Invitations, Marketing Communications, Uniforms and Online. 

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