what we did
EV Brand Design, EV Brand Architecture, Brand Narrative, Visual Communications Strategy, Brand Standards and Style Guide, Photography and Image Libraries, Brand Iconography, Brand Infographics, Brand Art Direction, Media & Trade Displays, Social Media Art Direction, Advertising Art Direction and Templates, Event Invitations, Brand Apparel Design.
Powerco is New Zealand’s largest electricity distributor in terms of network length (36,000km) and has the second largest number of electricity connections (336,000).
With the growth of Electric Vehicles (EV) - Powerco rolled out electric vehicle charging stations across their network and needed a separate brand to differentiate in the market.
Redfire was engaged to develop the EV brand and art direction and translate this through a comprehensive brand style guide which included brand usage guidelines through all consumer and stakeholder engagement paths, including Advertising, Media & Trade Displays, Event Invitations, Marketing Communications, Uniforms and Online.