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POWERCO

Powerco is New Zealand’s largest electricity distributor in terms of network length (36,000km) and has the second-largest number of electricity connections - 336,000.

With the growth of Electric Vehicles (EV) - Powerco is rolling out electric vehicle charging stations across their network and needed a separate brand to differentiate in the market. 

Redfire was engaged in developing a new EV brand as well as a comprehensive visual communications strategy and marketing templates.

"Right Here, Right Now" was the launch campaign used for stakeholder and local community engagement

EV Brand Design

EV Brand Architecture

Brand Narrative

Visual Communications

Photography

Brand Iconography

Brand Infographics

Brand Art Direction

Media & Trade Displays

Advertising Art Direction

Event Invitations

Brand Apparel Design

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