POWERCO

Powerco is New Zealand’s largest electricity distributor in terms of network length (36,000km) and has the second-largest number of electricity connections - 336,000.

With the growth of Electric Vehicles (EV) - Powerco is rolling out electric vehicle charging stations across their network and needed a separate brand to differentiate in the market. 

Redfire was engaged in developing a new EV brand as well as a comprehensive visual communications strategy and marketing templates.

"Right Here, Right Now" was the launch campaign used for stakeholder and local community engagement