We build bold brands with strategy, design & purpose.

We're a strategic brand agency that helps challenger brands define, disrupt, and dominate.

At Redfire, we partner with ambitious businesses to build brands that break away from the expected. Through strategy, design, and storytelling, we transform complexity into clarity — and clarity into competitive advantage. We work across identity, packaging, digital, advertising, and social. Whether you're launching, evolving, or looking to grow, we help you define your difference and make it matter.

Creativity
for better

Our purpose is simple: Creativity for better. It’s more than just a tagline—it’s our guiding principle. We believe in doing good - better! by creating positive impacts for our clients, team, community, and planet. We’ll be your creative catalyst, sparking fresh ideas and helping you turn them into reality.

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Colin Downing - Founder & Strategic Director

WHY REDFIRE?

Branding—made simple

You ever notice how some branding agencies love to overcomplicate things? Endless jargon, fancy diagrams, and strategy sessions that go way too deep? Yeah, that’s not our vibe. We keep things straightforward, figure out what actually matters for your brand, and make it work—whether you’re starting from scratch, refreshing what you’ve got, or taking things in a new direction.

Brand strategy that just makes sense

No long-winded presentations telling you what you already know. We get straight to the point, lay it out clearly, and show you real examples so you can see how it all plays out in the real world.

Need a name? We’ve got you.

First, let’s figure out if you even need a new name. If you do, we’ll help you find one that actually fits, makes sense for your brand, and won’t feel outdated in a few years.

Your brand, but with a personality

Your brand should never feel generic. Every story we tell, every design we create, every strategy we shape is crafted to be unmistakably you. Whether you need a full rebrand or just a fresh perspective, we make sure it’s authentic, powerful, and impossible to ignore.

Results that matter

Nobody wants to sound like a corporate robot. We help you find a tone of voice that actually feels like you—whether that’s bold, casual, no-nonsense, or something in between. And don’t worry, we won’t make you sound cheesy (unless that’s your thing).

Logos are cool—but a brand identity is more than that

We don’t just slap a logo on a website and call it a day. Your brand should look and feel consistent everywhere—on packaging, signage, social media, you name it. We work with brands across NZ, Asia, Australia and the Pacific Islands and can help you make that happen.

Packaging design that grabs attention

We love bringing brands to life with custom packaging design. Whether you're in FMCG, beverages, beauty, wellness, or hardware, we've got you covered. We also partner with local and international suppliers to print and produce packaging as unique as your brand. Let’s create something extraordinary together!

Content that actually sounds like you

No meaningless “Happy Friday!” posts. We craft brand content that feels natural, adds value, and makes sense—whether on social media, LinkedIn, your website, or any platform where your brand shows up. From social storytelling to thought leadership, we help you engage the right audience with the right message.

Ads that actually get seen

It’s not just about running ads—it’s about ensuring they reach the right audience. We make that happen across every platform, whether online, in print, on billboards, radio, or TV. Right people, right place, right message. We strategically buy and place media across all digital channels, OOH, print, TV, and radio.