Boosting NZCU’s Brand: A Credit Union Marketing & Growth Strategy

CLIENT: NZCU- Credit Union Auckland

NZCU - Credit Union Auckland is all about member-owned banking and financial services. But they hit a growth plateau and needed to fire up their brand awareness and bring new members on board. To break through the clutter and build market share, we needed to shake up the way people think about banking and forge an emotional bond that goes beyond transactional ties. Cue the master plan...

The name of the game: grow the membership pool by attracting members with aligned values of fairness, inclusivity, respect, transparency, and a belief in the greater good. We went about creating a banking landscape that's more just and equitable. We 'inspired the underdogs,' to bring a fresh perspective and focus on "Member Owned" and instilled a fierce passion for doing right by the members and the community at large. NZCU is inspired to do more - they are Inspired For Better.

We revamped the brand and comms strategy to reflect our new position, rallying our internal teams and existing members around our shared goal of a more just and equitable banking system. This refreshed messaging was infused across all our branches, digital platforms, and social media channels, boldly proclaiming their presence and purpose.

WHAT WE DID

Brand Strategy
Brand Purpose
Brand Story
Brand Design
Visual Identity
Advertising Campaigns
Digital Marketing
Environmental Graphics
Social Media Production

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Contact us

+64 9 3585692
begin@redfiredesign.co.nz
Redfire, The Steelworks,
3-13 Coles Avenue,
Mt Eden, Auckland 1024.
New Zealand.