CARROLL'S LOGISTICS

For over half a century, Carroll's has been a freight and logistics powerhouse, built on a bedrock of family values and a relentless drive to excel. With cutting-edge logistics solutions and top-notch fulfilment services, Carroll's has grown into one of New Zealand's most sophisticated third-party logistics providers.

Carroll's asked Redfire to ignite its brand identity and online presence. With bold design choices, eye-catching visuals, and a spotlight on the talented team, Redfire brought Carroll's personality to the forefront and highlighted its unique selling point: the people behind the scenes. The new website shattered the cookie-cutter look that dominates the logistics industry, breathing fresh life into the brand.

Redfire crafted a punchy tagline to sum up Carroll's core services and 3PL prowess: "We Warehouse it, You Sell it, We Deliver it." This catchy phrase, coupled with targeted advertising campaigns, created a powerful 1-2 punch for customer acquisition, showcasing Carroll's position as a logistics powerhouse that delivers on all fronts.

WHAT WE DID

Advertising Campaigns
Customer Acquisition Strategy
Website Design
Branding Communications
Search Marketing
Google Ads
Copywriting
Wayfinding and Signage