what we did

Brand Strategy, Naming, Brand Positioning, Brand Archetype, Brand Narrative, Brand Logo Design, Packaging Design, E-commerce Website Design, Point of Sale, Marketing Material, Advertising, Trade Displays, Social Media Assets, Print Procurement

OSOM

This NEW Challenger Brand has the potential to be a big player in the emerging functional health beverage market!

Demand for sugar-laden drinks are in sharp decline globally. Health based ‘functional beverages’ have emerged as the direction the beverage market is heading. Enter OSOM- a spiced water that gives consumers peace-of-mind enhancing their health, lifestyle and general wellbeing. 

Combining authentic Ayurvedic spices and New Zealand spring water - the OSOM beverage range caters to the emerging demand for beverages providing ‘Guilt Free, Healthy Hydration for Body, Mind and Soul’. 

We built the OSOM brand from the ground up - including the brand strategy, naming, brand logo design, brand narrative, packaging design, ecommerce website, social media and ongoing marketing and advertising. 

The name OSOM is derived from the Sanskrit word SOM, meaning - The Nectar of Immortality. The branding and packaging design, positions the brand away from the traditional "ayurvedic" looking companies with a modern, clean and unique look. 

redfire design osom 01
REDFIRE_branding_packaging_digital_design_Best design awardsOSOM_01-V2
REDFIRE_branding_packaging_digital_design_Best design awardsOSOM_05-V2
REDFIRE_branding_packaging_digital_design_Best design awardsOSOM_04-V2
REDFIRE_branding_packaging_digital_design_Best design awardsOSOM_03-V2
REDFIRE_branding_packaging_digital_design_Best design awardsOSOM_02-V2
REDFIRE_branding_packaging_digital_design_UpdatedOSOM_social media
REDFIRE_branding_packaging_digital_design_Best design awardsOSOM_07-v2
REDFIRE_branding_packaging_digital_design_Best design awardsOSOM_08-v2

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