what we did
This NEW Challenger Brand has the potential to be a big player in the emerging functional health beverage market!
Demand for sugar-laden drinks is in sharp decline globally. Health-based ‘functional beverages’ have emerged as the direction the beverage market is heading. Enter OSOM- spiced water that gives consumers peace-of-mind enhancing their health, lifestyle and general wellbeing.
Combining authentic Ayurvedic spices and New Zealand spring water - the OSOM beverage range caters to the emerging demand for beverages providing ‘Guilt-Free, Healthy Hydration for Body, Mind and Soul’.
We built the OSOM brand from the ground up - including the brand strategy, naming, brand logo design, brand narrative, packaging design, e-commerce website, social media and ongoing marketing and advertising.
The name OSOM is derived from the Sanskrit word SOM, meaning - The Nectar of Immortality. The branding and packaging design positions the brand away from the traditional "ayurvedic" looking companies with a modern, clean and unique look.