Sourced and bottled in the Cantebury Plains in the South Island of New Zealand Deep South Water wanted branding that would say “100% pure New Zealand” without actually saying it. We used bold condensed type, an illustration of the Pukeko bird (the colour palette was derived from its plumage) and emotive shots of New Zealand’s Southern Alps to make a confident, sophisticated brand system.
Commit is a multi-faceted communication services company specialising in the design, installation and management of integrated communication networks. Redfire Design helped Commit to articulate their purpose and direction under their new ownership. The logo had to be adaptable to work across their many marketing platforms and graphic devices were created to give strength and visual clues. We designed and developed a responsive website to bring them into the mobile era.
Ariki is an ambitious and inspirational new player with a Polynesian heart, looking to reach a global audience. Redfire Design crafted this premium spirit brand with love; we didn’t want Ariki to be a stereotypical “sun, sea, sand and palm trees” brand, but one that acknowledges its heritage while exuding the sophistication, class, taste and flavors that please discerning spirit drinkers.
There's nothing like a great story. Today brands are working hard to deliver content in more engaging ways. Especially when they have to communicate so many features and benefits, values, proposition and reasons to buy. What better way to communicate than through stories to capture attention. Stories grab your attention and are remembered long after facts because they’re relatable, interesting and engaging.
How to fill more beds in Queenstown during the low season? We developed an integrated digital marketing campaign to hit different segments of Tanoa Aspen Hotel’s market at different times in the week; offering Monday Sickies (Free Monday if you stayed the weekend), The Babysitters On Us - families, Grey Power - for mid week occupancy, and Mates Rates - to get groups. This boosted room occupancy to 80% during the campaign.
Bundy Juice, a premium fruit juices company in Brisbane Australia that punches above its weight in a fiercely competitive sector. To take the step up to a national launch, Bundy needed a brand redesign to get their bottles to pack a bigger punch. We threw out the tired and inconsistent branding and replaced it with a hard-hitting brand system of hand-crafted type, friendly brand language and vibrant photography. Sales grew 20% in three months after launch, with 60% over the next four.