We’re twenty days into lockdown. The world has changed and how we do business is markedly different right now. We are going through challenging times, and it won’t just be this lockdown period, but how we all come out of this - that will be telling.

Adversity can bring communities and people together, and bring out the best in each of us. As I walk past people in my local community (yes more than 2 metres apart), we greet with a hello, and an enquiry to ask how we are. There is a feeling of genuine care.

Our Redfire team has been resourceful as we work remote. Thank goodness for technology. Work continues as we adapt, and productivity seems to have lifted. These bubbles have heightened creativity, and when this crisis ends, maybe remote work practices will become part of the new norm. 

Localism is flourishing as communities support each other. A Care Culture has developed as a new brand and community metric, where performance conflates with purpose and generosity. And we are all plugging into self-care, up-skilling and passion projects online. 

So rather than sit back and wait, our team has been busy designing and creating new ways for our clients to engage and connect with their customers and audiences virtually. We have been continuously surprising ourselves with new and exciting ways to deliver brand engagement that provides a Care Culture. 

We are optimistic that the world will get better, and this experience will make us all better human beings and better businesses. Redfire was founded with a vision to do more with less, and challenge disruption with rigour and imagination.

If your business needs help to forge ahead in this unprecedented time of change, we’d be happy to help. Stay safe. Stay well.

Regards Colin.