Branding & Packaging Design for Wine

CLIENT: Westbrook

Westbrook is one of New Zealand’s most respected boutique wineries - a name with deep roots and rich heritage. When they approached us for a rebrand, they were ready to evolve. The brief? Refresh their brand and packaging with a stronger, more distinctive presence that reflects the quality of their wine and stands out in today’s competitive market.

We started with strategy - defining a clear, compelling brand positioning that honours Westbrook’s legacy while setting the foundation for future growth. The brand mantra “Flows from the land” became the heart of our creative process. It inspired a story-rich tone of voice and a refined brand language built around craft, character, and place.

The rebrand flowed into packaging design, where we retained familiar cues from the original label but elevated everything - from logo and typography to layout and finish. The new identity is confident, premium, and unmistakably Westbrook, with a bold brand-led hierarchy that commands attention on shelf.

The result? A beautifully rebranded wine that looks as exceptional as it tastes - and one you’d be proud to take to a dinner party.

WHAT WE DID