what we did
The roots run deep at Westbrook, one of New Zealand’s oldest wineries. Established in 1935, Westbrook is New Zealand’s most highly awarded winery for its size. Their highly-crafted wines are all about texture where the winemakers allow the grapes to decide the style, crafting the nuances and capturing character, taking your palate on a journey of discovery.
Westbrook Winery has the perfect location and terroir to produce outstanding wines. We were inspired by the estate's location, Waimauku and the surrounding Kumeu region renown for predominantly clay soils overlying a sandstone base. What better way to tell a story than through the fantastic terroir.
Geology is proof that the land endures. This set the foundation for our design direction. We wanted to hold on to the existing Westbrook mantra “flows from the land”. However, we needed to take a giant leap forward.
Three Stripes representing the Sky, Topography and Terroir, dominate the packaging design. These solid bold visuals, use textural finishing with both de-bossing and embossing over foil and seals support our inspiration from Westbrook’s unique terroir and textural characteristics produced in every wine.
The three elements are unique, individual, and visually draw together, showcasing highly crafted and complex wines, both in nature and in texture.