what we did

Brand Strategy

Brand Narrative

Brand Logo Design

Brand Architecture

Packaging Design

Print Management

The roots run deep at Westbrook. One of New Zealand’s oldest wineries, Established in 1935, Westbrook is New Zealand’s most highly awarded winery for its size. Their highly-crafted wines are all about texture where the winemakers allow the grapes to decide the style, crafting the nuances and capturing character, taking your palate on a journey of discovery.

Westbrook Winery has the perfect location and terroir to produce outstanding wines. We couldn’t help but be inspired by the estate's location, Waimauku and the surrounding Kumeu region renown for predominantly clay soils overlying a sandstone base. What better way to tell a story than through the amazing terroir.

Geology is proof that the land endures. This set the foundation for our design direction. We wanted to hold on to the existing Westbrook mantra “flows from the land”. However, we needed to take a giant leap forward.

3 Stripes - (Sky, Topography, Terroir ) dominates the packaging design with solid bold visuals, using textural finishing with both de-bossing and embossing over foil and seals supporting our inspiration from Westbrook’s unique terroir and textural characteristics produced in every wine.

The 3 elements are unique, individual, and visually draw together, showcasing highly crafted and complex wines, both in nature and in texture.

Westbrook Brand Design
Westbrook Brand Personality
westbrook_pinot_font_REDFIRE PACKAGING copy
Westbrook Brand Strategy
westbrook_charddnanna_font_REDFIRE PACKAGING

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