what we did
The Alternative Dairy Co. Barista Milk is an exceptionally silky smooth range of Plant-Based Milk - #GrownNotBred
The brand name was an essential aspect of the brand’s strategy - positioning the milk as a milk alternative and the product naming hierarchy focussed on the professional barista for cafe and foodservice distribution.
The blue and orange colour palettes have become key equity against the other kinds of milk giving shelf presence and reflect the brand’s explorer brand archetype.
Tone of Voice