Blog

It’s not about waving magic wands

It’s not about waving magic wands

We take our role as corporate citizens very seriously. The nature of our business is to promote sustainable methods of...
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Brand Glossary

Brand Glossary

A ARTIFACT – A visible representation of an idea; a product or by-product of designing. ATMOSPHERICS – The identity of...
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Evolution or Revolution for your brand

Evolution or Revolution for your brand

An important question when undertaking any reassessment of your brand is whether to go for small, incremental changes as a...
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Reinvigorating and Refreshing Your Brand

Reinvigorating and Refreshing Your Brand

Whatever sector you work in, keeping your brand communications fresh is essential. Reassessing your design, language or identity every few...
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Brand and Product Naming

Brand and Product Naming

Brand names are an important aspect in setting the tone and personality of your brand, as well as being a...
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Key Ingredients for Good Branding

Key Ingredients for Good Branding

If you’re thinking about how to brand or rebrand your business, its products or services, or if you want to assess where...
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How Branding can help your Business

How Branding can help your Business

Creating difference. Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone...
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The Power of Branding

The Power of Branding

If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to...
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The difference between a Brand and a Logo

The difference between a Brand and a Logo

Brand design is the process of creating a distinct identity and personality in order to communicate and promote an organisation,...
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How Brand Design Works

How Brand Design Works

Presenting a consistent and coherent image to the world demands that many aspects of an organisation are considered and designed...
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