July 16, 2019

The bottle of wine you would be proud to take to a dinner party

Sky, Topography, Terroir dominate packaging design with solid bold visuals, using textural finishing with both de-bossing and embossing over foil and seals supporting our inspiration from Westbrook's unique terroir and textural characteristics produced in every wine.

Learn more about this project

June 6, 2019

Epic Plant-Based Burger

Great to see the launch of the The Alternative Meat Co. range in Australia. They partnered with Huxtaburger, to make an epic plant-based burger, created by superhero trainer Luke Zocchi. We’re proud as, to see our brand and packaging design hit the shelves in Aussie.

Check out The Alternative Meat Co

April 18, 2019

Jettzy is not here to be subtle.

We created Jettzy’s brand to be a disrupter in the tourism market.

Jettzy is an online travel agent at the forefront of change, giving Kiwi’s a new way to get lower airfares. The strategy and narrative we crafted for Jettzy communicates values such an non-conformity and fearlessness. "Jettzy isn’t afraid of radical ideas.” This is reflected throughout all visual communications and digital marketing; which reflects Jettzy's purpose of making it simple and easy to compare and book lower airfares globally.

Check out Jettzy.

August 24, 2018

Plant based meats – it’s not a fad

I had an interesting chat to my 12 year old son yesterday. We were having Sunday brunch and he choose his favourite savoury mince on toast. Half way through his meal he paused and asked me if the meat he was eating was from a cow that had died naturally, or - was it killed for us to get meat.

That conversation ended with him now wanting to "try and be a vegetarian". My teenage daughter chipped in saying how so many of her school friends now don't eat meat. I thought more about it and realised even she was practicing meat free days without overtly proclaiming to be vegan or vegetarian.

Although Millennials are key drivers of this global shift away from consuming animal products, the plant-based movement is much bigger than any one generation. The birth of Flexitarians - consumers who compliment their diets with meet free days has grown to around 83% of U.S. consumers adding plant-based foods to their diets to improve health and nutrition, while 62% do so for weight management. This type of data is not readily available in New Zealand or Australia but it would definitely be interesting to see the stats.

This shift is very evident in my own household and it's fair to say Plant-Based eating and diets once thought weird and out on an edge is fast becoming mainstream and the "New Organic". Baum +Whiteman's forecast report predicts that Plant-Based dining is 2018's trend of the year.

Reading Google Trends shows massive growth in the interest in Veganism. The top five countries include Israel, Australia, Canada, New Zealand and the United States. In 2016 the China Health Ministry released new dietary guidelines encouraging the nation to reduce meat consumption by 50% between 2016 to 2030. It's fair to say this is definitely not a fad.

Brands like The Alternative Meat Co are leading the way forward in Australia and New Zealand for Plant-Based Meats in the grocery aisles and Wise Boys with delicious mouth watering Plant-Based burgers sold out of their food "shack" trailer.

Air New Zealand was recently in the news for adding the Impossible Burger - a meat-free burger to it's business premier menu for flights between LA and Auckland. Innovators and genius I thought, given the big change in Plant-Based diets.

This is definitely not a fad. More and more people- weather they identify as vegetarian or vegan or not- are choosing to incorporate Plant-Based meals into their lifestyle.

June 28, 2018

NEW Savar Baby Skincare Packaging

Great to see the beautiful NEW Savar Baby skincare hit the market. Rumour has it babies are crawling into stores to get their little hands on it - it’s that good 🙂 Savar’s bold luxurious packaging really does stand out in-store and yep a great showcase for us to add to our premium packaging design portfolio.

June 25, 2018

Ariki – sharing the spirit

Sean doing the business at Fine Food NZ exhibition. I'm popping down to check their stand out at the ASB Showgrounds - hope he has some cocktails ready. Ariki makes the most divine Ultra Premium Gin and Vodka - and yeah we think their packaging design is pretty amazing as well.

June 25, 2018

Heat & Eat – As easy as that!

Yeah! Having launched in Australia, Alt Meat Co Heat & Eat meals are now available in New Zealand. Yumm!!! These plant based meat meals are insanely good for the environment, easy to cook and absolutely delicious. Now available in New World and Countdown nationwide you can be eating a delicious dinner in under 10 minutes. Boom - we're in.

June 25, 2018

OSOM Water – Spice up your life

Great to see the OSOM spiced water range selling in New World supermarkets nationwide. The catchy packaging design and bottle shape reinforces the Premium brand positioning and helps OSOM stand out on shelf. OSOM tastes great - although a little unusual at first, the spiced water is very refreshing and amazingly great for you body, mind and soul. Better still there's absolutely NO SUGAR and NO ARTIFICIAL SWEETENERS what so ever - Enjoy.

June 21, 2018

Change is the way the world sheds its skin

Redfire decided to start something new, boldly.
Here you go - Redfire

October 5, 2017

OSOM™ Beverage Packaging Design

We were thrilled with the successful production of our newest packaging design for OSOM™ Spiced Water.