Flavourful and healthy hydration from naturally - occurring ingredients. Osom spiced water contains bioactive compounds that may have powerful medicinal benefits.
The brand and packaging design we did for Osom has the potential to be the big player in the emerging functional health beverage market.
August 12, 2019Comments are off for this post.
Grammar Juniors Rugby Football Club briefed us to create the marketing communications for their 2019 annual club dinner. Tasked with the challenge of creating an invite to a Japanese themed dinner - in honour of the 2019 Rugby World Cup. Our approach was to use comic book style typography and images inspired by the manga graphic novels to create an unique aesthetic to engage diners to get their team together and have fun dressing up in their Japanese inspired costumes.
July 16, 2019Comments are off for this post.
Sky, Topography, Terroir dominate packaging design with solid bold visuals, using textural finishing with both de-bossing and embossing over foil and seals supporting our inspiration from Westbrook's unique terroir and textural characteristics produced in every wine.
Great to see the launch of the The Alternative Meat Co. range in Australia. They partnered with Huxtaburger, to make an epic plant-based burger, created by superhero trainer Luke Zocchi. We’re proud as, to see our brand and packaging design hit the shelves in Aussie.
Check out The Alternative Meat Co
We created Jettzy’s brand to be a disrupter in the tourism market.
Jettzy is an online travel agent at the forefront of change, giving Kiwi’s a new way to get lower airfares. The strategy and narrative we crafted for Jettzy communicates values such an non-conformity and fearlessness. "Jettzy isn’t afraid of radical ideas.” This is reflected throughout all visual communications and digital marketing; which reflects Jettzy's purpose of making it simple and easy to compare and book lower airfares globally.
Check out Jettzy.
I had an interesting chat to my 12 year old son yesterday. We were having Sunday brunch and he choose his favourite savoury mince on toast. Half way through his meal he paused and asked me if the meat he was eating was from a cow that had died naturally, or - was it killed for us to get meat.
That conversation ended with him now wanting to "try and be a vegetarian". My teenage daughter chipped in saying how so many of her school friends now don't eat meat. I thought more about it and realised even she was practicing meat free days without overtly proclaiming to be vegan or vegetarian.
Although Millennials are key drivers of this global shift away from consuming animal products, the plant-based movement is much bigger than any one generation. The birth of Flexitarians - consumers who compliment their diets with meet free days has grown to around 83% of U.S. consumers adding plant-based foods to their diets to improve health and nutrition, while 62% do so for weight management. This type of data is not readily available in New Zealand or Australia but it would definitely be interesting to see the stats.
This shift is very evident in my own household and it's fair to say Plant-Based eating and diets once thought weird and out on an edge is fast becoming mainstream and the "New Organic". Baum +Whiteman's forecast report predicts that Plant-Based dining is 2018's trend of the year.
Reading Google Trends shows massive growth in the interest in Veganism. The top five countries include Israel, Australia, Canada, New Zealand and the United States. In 2016 the China Health Ministry released new dietary guidelines encouraging the nation to reduce meat consumption by 50% between 2016 to 2030. It's fair to say this is definitely not a fad.
Brands like The Alternative Meat Co are leading the way forward in Australia and New Zealand for Plant-Based Meats in the grocery aisles and Wise Boys with delicious mouth watering Plant-Based burgers sold out of their food "shack" trailer.
Air New Zealand was recently in the news for adding the Impossible Burger - a meat-free burger to it's business premier menu for flights between LA and Auckland. Innovators and genius I thought, given the big change in Plant-Based diets.
This is definitely not a fad. More and more people- weather they identify as vegetarian or vegan or not- are choosing to incorporate Plant-Based meals into their lifestyle.
Great to see the beautiful NEW Savar Baby skincare hit the market. Rumour has it babies are crawling into stores to get their little hands on it - it’s that good 🙂 Savar’s bold luxurious packaging really does stand out in-store and yep a great showcase for us to add to our premium packaging design portfolio.
Sean doing the business at Fine Food NZ exhibition. I'm popping down to check their stand out at the ASB Showgrounds - hope he has some cocktails ready. Ariki makes the most divine Ultra Premium Gin and Vodka - and yeah we think their packaging design is pretty amazing as well.
Yeah! Having launched in Australia, Alt Meat Co Heat & Eat meals are now available in New Zealand. Yumm!!! These plant based meat meals are insanely good for the environment, easy to cook and absolutely delicious. Now available in New World and Countdown nationwide you can be eating a delicious dinner in under 10 minutes. Boom - we're in.