Tanoa Hotel Group
Tanoa Hotel Group is a family owned/operated business, with 40+ years experience and 10 hotels throughout stunning locations in the South Pacific (Fiji, Samoa and New Zealand)
We were tasked with giving their brand a much needed refresh – an update that would give Tanoa a more contemporary tone and visual aesthetic. We highlighted their extensive expertise in the hospitality industry, while also focussing on their strong cultural heritage within all branding and marketing collateral.
Starting with the “Tanoa” brandmark - we opted for a bold and modern font paired with the Tanoa Bowl icon, a cultural heritage symbol associated with the company’s long history - allowing us to preserve Tanoa’s identity whilst giving it a more contemporary feel.
Our team refined and developed the Tanoa Brand guidelines with new typography, patterns and imagery. These guidelines provided the basis for Tanoa’s other assets: Magazine advertisements, conference brochures, branded stationary and restaurant logos – all utilising the cultural iconography and imagery associated with the pacific.
What we did: Brand & Logo Design, Visual Communications Strategy.