Tanoa Hotel Group
How do you get bookings and drive hotel occupancy during the low season? Redfire took this challenge and developed a fully integrated digital marketing campaign for Tanoa Hotel Group's Aspen Hotel in Queenstown.
We broke the challenge up into different target groups that would fill the hotel mid week as well as weekends. We increased the average stay by offering Monday Sickies (Free Monday if you stayed the weekend), The Babysitters On Us - families, Grey Power - for mid week occupancy, and Mates Rates - to get groups.
The campaign was totally digital and room occupancy was just under 80% - mission accomplished.
What we did: Advertising Campaign Development, Micro Websites, E-Newsletter Campaign, Social Media, Grab One, Facebook Campaign.