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Visual Communications and Brand Strategy for a Utility Company

CLIENT: Powerco

Powerco is New Zealand’s largest electricity distributor in terms of network length (36,000km) and has the second-largest number of electricity connections - 336,000.

With the growth of Electric Vehicles (EV) - Powerco is rolling out electric vehicle charging stations across their network and needed a separate brand to differentiate in the market.

Redfire was engaged in developing a new EV brand as well as a comprehensive visual communications strategy and marketing templates.

"Right Here, Right Now" was the launch campaign used for stakeholder and local community engagement.

WHAT WE DID

Brand Strategy
Visual Identity Systems
Brand Narrative
Branding
Visual Communications
Photography
Brand Iconography
Brand Infographics
Media & Trade Displays
Advertising Art Direction
Event Invitations
Brand Apparel Design