Irvine international carpet & flooring holds a huge share of New Zealand’s flooring market, with a wide range of flooring products from rubber flooring to custom carpets with unlimited colours. They’re known as an innovator, providing high quality flooring solutions with a proven track record.
We refreshed their brand in 2014 and pointed it in a brave new direction. Our research showed that colour plays a crucial role in the flooring purchasing process, and when analyzing their competitors, we found that their branding colours are neutral or low energy.
We’d found a gap to make them stand out in a crowded and highly competitive market, so we took it.
We developed a brand system using striking combinations of type, colour, imagery and smart brand language aimed at specifiers like interior designers, architects, project planners and property owners with a taste for modern design.
There now bold brand messages and splashes of colour on Irvine’s branded material, creating an energetic and dramatic point of difference in the market.
What we did: Brand Strategy, Point Of Sale, Advertising, Marketing Communications, Brand Identity & Logo Design, Brand Architecture, E-Newsletters, Channel Marketing, Market Research, Marketing Strategy, Outdoor Media, Print Management.