Irvine is a leading carpet & flooring brand and the pioneer of premium synthetic dyed nylon carpets in New Zealand.
Redfire was engaged to refresh the Irvine brand and to lift its brand presence and profile within the retail channel. Our research showed that colour was the first choice in a buyer's hierarchy of needs so we stepped forward with a strategy for Irvine to "own" colour in the carpet sector.
We don’t want to be good; We want to be better. Better impacts for our clients, team, community and planet.