Actavis is the world's third largest generic drug manufacturer and is the owner of the DermaLab skincare brand.
The company had a brand of natural skincare called Arrowcare Derma in the New Zealand and Australian markets but the range wasn't getting cut through. They came to us with an open brief to look at this range, with a focus on maintaing the "medicinal" benefits from a natural skincare. The main competitors were all "chemical based" and the market was skeptical that a natural product could actually work.
We reviewed the market through a competitive audit and renamed the product DermaLab, where the name combined both function and science to support it’s proposition. This formed the backbone for our packaging design with a clean white medicinal look, but casual on-pack communication and language.
Our marketing and advertising was edgy and challenged the traditional communications. This rebrand and packaging re-design had huge impact, with significant distribution and uptake within pharmacies and sell through to happy customers. The range has extended in more sizes and the brand continues to grow.
What we did: Brand Strategy, Naming, Brand & Logo Design, Packaging Design, Visual Communications Strategy, Point Of Sale, Advertising, Brochures, Website Design, Print Management.