HOME ESSENTIALS

To revitalise the Home Essentials brand, we embarked on an immersive market research expedition to unearth its hidden treasure: its untapped brand value. Our findings paved the way for a sleek, streamlined identity that speaks to its existing customers and entices new ones. The result - a bold, refined aesthetic that connects with customers on a deeper level and drives adoption.

Home Essentials' previous branding was a snooze-fest: functional but forgettable. Our mission was to inject personality, sass, and a dash of sparkle into its visual identity, packaging, and social media strategy.

Through a deep dive into qualitative and quantitative research, we pinpointed the brand's hidden gems and crafted a roadmap for a bold, authentic voice that speaks to its audience on a whole new level.

The bold hues of terracotta, cream, and black create a magnetic appeal, making Home Essentials a visual standout on cluttered shelves. The packaging design is a cohesive storyteller, crafting a hierarchy that highlights product usage while honouring the brand's rich heritage. This makeover has elevated Home Essentials from a utilitarian to a compelling player in the market, captivating existing fans and enticing new shoppers to join the tribe.

WHAT WE DID

Brand Strategy

Brand Purpose

Brand Positioning

Brand Story

Branding Design

Brand Architecture

Visual Identity

Packaging Design

Social Media

Photography

The rebranding effort streamlined Home Essentials' visual identity, honing it to a simplified version that's easily recognisable even on smaller product formats. The mortar and pestle icon, a symbol of the brand's roots, was kept and refined to ensure maximum clarity and impact on all packaging applications.