Building a breakthrough wellness brand for women’s life stages
CLIENT: Tertiary Extracts Otutahi
Everee Women — A Disruptive Wellness Brand Built with Purpose
In a crowded supplement aisle full of fluff and false promises, Everee Women was built to do something different. Not just another collagen powder in a pretty pouch, this is a brand forged from frustration — with science at its core, a story that resonates, and a clear mission: to support real women at every major stage of hormonal change.
From Perimenopause to Post-Menopause and Active Aging, Everee Women was purpose-built to fill a gaping hole in the wellness space. One-size-fits-all supplements weren’t cutting it. Women were tired of being spoken down to, pinkwashed, or left out entirely. So, we built a challenger brand that cut through the noise — with honesty, clarity, and credibility.
Brand Strategy that Starts with Women — Not Trends
We began by sharpening the brand strategy, carving out a distinct space in a wellness market oversaturated with hype. Everything started with insight: women weren’t looking for another beauty promise. They wanted strength, focus, energy — real support for real changes. Our strategy aligned around four key life stages, each addressed with a targeted product, name, and benefit profile.
Results that Matter
With no legacy awareness, Everee launched into a highly competitive category — and immediately stood out. Strong early traction, retailer interest, and a highly engaged digital audience proved what we knew from the start: clarity cuts through.
Need Brand Strategy that Disrupts and Delivers?
Whether you're launching a challenger in wellness, food & beverage, or beyond — we turn brand complexity into clarity. And clarity into traction. Let’s build something that matters.
Design That Delivers Clarity and Confidence
From visual identity to packaging design, our goal was to translate complex science into something simple, engaging, and emotionally resonant. We created a bold but clean design system that could flex across products and platforms — using a numbered stage system, intuitive icons, and benefit-led copy that helped women find their fit fast.
We also introduced a dual-packaging solution: A refillable glass jar for everyday beauty and counter appeal
A foil pouch optimised for shipping, protection, and sustainability. It’s smart, scalable packaging design with real impact — supporting DTC, retail, and export ambitions right from launch.
Social & Digital: Where Voice Becomes Relationship
In the world of wellness, tone isn’t decoration — it’s differentiation. For Everee Women, we brought the brand voice to life across social and digital, speaking to women the way they actually speak to each other: smart, honest, and zero fluff.
From snackable science to myth-busting menopause facts, every post, story, and caption was crafted to feel like a conversation — not a campaign. We focused on education over ego, empathy over hype, and clarity over clichés. The result? A community that listens, laughs, shares — and most importantly, trusts.
Because in a space flooded with noise, connection is everything. And connection starts with voice.
A Full-Stack Brand Experience
Everee wasn’t just a pouch on a shelf. We helped build an entire ecosystem —from brand strategy and messaging, to social campaigns, to digital tools like the Find Your Everee™ quiz, which matches women to the right formula based on their life stage, cycle, and wellness goals.
We supported education with nutritionist-led recipes, a 30-day journal, and a tone that talks with women — not at them. The result? A wellness system that builds loyalty and community from day one.
Smart. Empathetic. Unfiltered.
Everee’s tone of voice was built to speak to women with honesty, clarity, and respect. No fluff, no jargon, no sugar-coating — just straight talk grounded in science and delivered with warmth. We crafted a voice that’s equal parts scientist and sister: confident without being clinical, supportive without being saccharine. It empowers women to take charge of their health with real information, relatable language, and a tone that says, “we see you — and we’ve got you.”
From packaging to social captions, the Everee voice is designed to cut through the wellness noise — and connect.
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