The Alternative Meat Co
The times are changing - especially within the Food and Beverage industry. With ever increasing consumer concerns surrounding safety and sustainability practices within the Food industry, The Alternative Meat Co are challenging the notion that you need meat in your diet to obtain protein. With their exciting new range of 100% Plant based protein products, they’ve truly cracked the code, providing a viable, exciting and environmentally ethical alternative to Meat - a tasty and versatile product that looks, cooks and tastes like Meat, but is ‘Grown, not bred.’
We developed the AMC brand from whoa to go, mixing a quirky, bright and funky approach to visuals and brand language. The brand was positioned to appeal to meat eaters and consumers who are flexitarians - including some vegetarian meals in their diet and those looking for an alternative meat option. The packaging was designed to really pop on shelf, utilising strong colour blocking and bold illustrative elements that emphasise a fresh, hand-crafted approach. This carefree tone is reflected in the brand language on pack.
What we did: Brand Strategy, Brand Positioning, Brand Archetype, Naming, Brand Architecture, Brand Design, Brand Narrative, Packaging Design, Photography, Point Of Sale, Advertising, Marketing Communication, Social Media Assets, Brand Video, Website Design.