PAL is a market leader in New Zealand for painting hardware and tools, with innovative, quality products. Redfire Design revamped the PAL Legend paintbrush range branding to reaffirm its position it as New Zealand’s best …

Biorem is an Australasian brand of green and bio-remediating industrial cleaning solutions. Many “green” products are perceived to sacrifice effectiveness to meet “green” standards. To confront this, the pivot of our branding strategy was …

Bahhhha! New Zealand really is heaven on earth. This 100% Authentic New Zealand made brand came to us to consolidate a number of house brands. Our brand strategy included a cohesive brand identity, logo …

Bigger is not always better. With sales in the US declining (with the push towards a healthier lifestyle to fight obesity) Coca-Cola has shrunk the traditional 12-once can to a 7.5 ounce. It may …

Commit is a multi-faceted communication services company specialising in the design, installation and management of integrated communication networks. They are committed to being New Zealand’s leading 4th Utility provider. Check out the brand strategy …

We love the way our premium packaging for Savar's Rosehip Ultra Brightening Serum turned out. The gold foil and embossed logo looks so classy and sophisticated. Check out the other products we designed at …

Meet Colin Downing our strategic and creative director. When he's not running the show or developing new brand strategies, he's out chasing fish on the Hauraki Gulf.

Check out our newly designed and developed website for Barker and Associates! Clean and simple user interface.  B&A specialise in all aspects of urban & environmental planning.

Check out the PAL stand at the Resene Trade Expo! (more…)

We’re really proud to see sávar featured in World Magazine amongst world-class luxury skincare products. sávar is a luxurious range of premium natural New Zealand skincare, and it’s great to see the brand doing …