Biorem is an Australasian brand of green and bio-remediating industrial cleaning solutions. Many “green” products are perceived to sacrifice effectiveness to meet “green” standards. To confront this, the pivot of our branding strategy was to position the brand to look modern and industrial using colour and type, incorporating subtle “green” symbolism. We created marketing collateral, tradeshow displays to brochures to reinforce this brand message.
No Comments.