Avoid Water Hazards! It’s every golfers nightmare. It’s also every professional turf managers nightmare, water hazzards where they don’t want them. Our creative quite smartly communicates that if you use Toro, you’ll be fine.

We recently re-branded and revamped the packaging design for Maxlife Batteries. We’ve given the brand tons of personality and created a brand mascot ‘Maxitron’ to deliver our brand messaging. Each battery cell marks a …

A ARTIFACT – A visible representation of an idea; a product or by-product of designing. ATMOSPHERICS – The identity of a brand environment, represented by its architecture, signage, textures, scents, sounds, colours, and employee …

An important question when undertaking any reassessment of your brand is whether to go for small, incremental changes as a refresher, or to plump for a major overhaul of your company’s or product’s image. …

Whatever sector you work in, keeping your brand communications fresh is essential. Reassessing your design, language or identity every few years should be seen as an ongoing investment in your company rather than a …

Brand names are an important aspect in setting the tone and personality of your brand, as well as being a key element in marketing activity. Along with design and tone of voice, a name …

If you’re thinking about how to brand or rebrand your business, its products or services, or if you want to assess where your brand stands at present, there are a few key aspects you should consider: The big …

Creating difference. Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s. Effective branding elevates a product or organisation from being just one commodity amongst …

If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to influence, harness, generate and control these associations to help the business perform better or …

Brand design is the process of creating a distinct identity and personality in order to communicate and promote an organisation, person, product or service. Redfire can help you explore how developing a strong brand …