PAL is a market leader in New Zealand for painting hardware and tools, with innovative, quality products. Redfire Design revamped the PAL Legend paintbrush range branding to reaffirm its position it as New Zealand’s best trade-quality paint brush range. Using the established branding structure we built a few years ago as a framework, we deployed contrast and balance between colour and type on the brush casing to showcase the credibility of the product. The colour of the packaging was designed to complement the colour and textures of the brush, creating a product that exudes quality and class on the shelf.