what we did
Brand Strategy, Positioning, Brand Architecture, Packaging Design, Visual Communications Strategy.
Windsor is a leading provider of door and window architectural hardware in New Zealand and Australia and sells products through all leading hardware retailers like Mitre 10, Bunnings, Placemakers and speciality locksmiths.
The brand, established over 30 years ago needed new life to compete in the typically competitive retail environments they were in. Our brand audits showed how they performed on shelf and more critically what we could do to get stand out on shelf and sell more.
We clearly articulated the brand and it's positioning and designed a new brand logo and positioning statement. Then came new vibrant packaging design giving the Windsor brand significant standout. The visual brand language and packaging hierarchy was designed to sell the product and clearly articulate reason to buy. This new look has clearly raised the standard.