The Alternative Meat Co. is an innovative leader in plant-based meats. Their purpose is to tackle climate change by producing plant-based meat alternatives.
We activated their purpose through the mantra - "Grown Not Bred." This foundational belief speaks to the next generation who share climate change concerns and are advocates for plant-based alternatives.
The overall brand archetype is the entertaining rebel - challenging the way we source protein and driving sustainability stories. The brand identity brings hipster cues with purposeful language, engaging our audience in a fun, friendly manner.
*Packaging Design Direction in collaboration with Design Bridge.