REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency

THE ALTERNATIVE
MEAT CO.

The Alternative Meat Co. is an innovative leader in plant-based meats. Their purpose is to tackle climate change by producing plant- based meat alternatives.

We activated their purpose through the mantra - "Grown Not Bred."  This foundational belief speaks to the next generation who share climate change concerns and are advocates for plant-based alternatives.

The overall brand archetype is the entertaining rebel - challenging the way we source protein and driving sustainability stories. The brand identity brings hipster cues with purposeful language, engaging our audience in a fun, friendly manner.



*Packaging Design Direction in collaboration with Design Bridge. 

Brand Strategy

Brand Purpose

Brand Positioning

Brand Archetype

Naming

Brand Design

Brand Narrative

Packaging Design

Photography

ALTMEATCO_LOGO_onWhitejpg
AMC-Red-Cow-Cover-Image
AMC-New-Product-Ranges-Beef
AMC-Burger-Packaging
REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
AMC-Mince-Packaging
REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
AMC-Taco-High-Res
AMC-Red-Cow-Cover-Image-copy-2
AMC-Chicken-Pouch
AMC_CHICKEN_TENDER_PHOTOGRAPH
AMC-Mantra-Iconsv2

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