THE
ALTERNATIVE
MEAT CO

what we did

Brand Strategy

Brand Positioning

Brand Archetype

Naming

Brand Architecture

Brand Design

Brand Narrative

Packaging Design

Photography

Working in collaboration with Design Bridge who crafted the art direction - we designed the new packaging for The Alternative Meat Co. - an innovative leader in plant-based meats.

The overall brand archetype is rebellious - challenging the way we source protein and driving sustainability stories that are the foundations to plant-based protein. The brand identity brings hipster cues targeting Millenials with a rebellious language, and we engage our audience in a fun, friendly manner.

You'll never miss seeing these in the supermarket. The bold, bright packaging colours pop on shelf-like beacons - driving visual prominence.

#grownnotbred #plantbased *Art & Design Direction in collaboration with Design Bridge.