Working in collaboration with Design Bridge who crafted the art direction - we designed the new packaging for The Alternative Meat Co. - an innovative leader in plant-based meats.
The overall brand archetype is rebellious - challenging the way we source protein and driving sustainability stories that are the foundations of plant-based protein. The brand identity brings hipster cues targeting Millenials with a rebellious language, and we engage our audience in a fun, friendly manner.
You'll never miss seeing these in the supermarket. The bold, bright packaging colours pop on shelf-like beacons - driving visual prominence.
*Art & Design Direction in collaboration with Design Bridge.