We designed the new packaging for The Alternative Meat Co. - an innovative leader in plant based meats.  

The overall brand archetype is rebellious - challenging the way we source protein and driving sustainabilty stories that are the foundations to plant based protein. The brand identity brings hipster cues targeting Millenials with a  fresh rebellious language - we enage our audience in a fun, friendly manner. 

You'll never miss seeing these in the supermarket. The bold bright packaging colours  pop on shelf like beacons - driving visual prominence.

#grownnotbred #plantbased *Art direction in colloboration with Design Bridge.