what we did
Scarlett & Greene is a premium New Zealand skincare company specialising in sensitive skin for teens.
Redfire designed the brand identity and packaging for Scarlett & Greene to establish their products as a new concept for natural skincare formulated specifically for teenage skin. The brand is hip, young and fresh, and leverages off it's natural New Zealand provenance.
The Scarlett & Greene logo was designed as a wordmark with the distinctive L adding a visual cue to make it unique.
We designed contemporary packaging which incorporates a Koru pattern that reinforces the regenerative properties of new skin as well as the "Natural" & "New Zealand" brand positioning. This is used in various colours to communicate their product variants and stand out on-shelf.
Leading social influencer, Jamie Ridge was hired to feature as the face of the brand for launch and featured on advertising, digital and print marketing.
“I love Scarlett & Greene’s packaging; it is modern, girly, kiwi and natural. As it is bright I would definitely be attracted to it on the shelves. Rating: 8/10” – reviewed by a teenager for thread.co.nz