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Branding & Packaging Design for Skincare

CLIENT: Scarlett and Greene

Scarlett & Greene is a premium New Zealand skincare company specialising in sensitive skin for teens.

Redfire designed the brand identity and packaging for Scarlett & Greene to establish their products as a new concept for natural skincare formulated specifically for teenage skin. The brand is hip, young and fresh, and leverages it's natural New Zealand provenance.

The Scarlett & Greene logo was designed as a wordmark with the distinctive L adding a visual cue to make it unique.

We designed contemporary packaging that incorporates a Koru pattern that reinforces the regenerative properties of new skin as well as the "Natural" & "New Zealand" brand positioning. This is used in various colours to communicate their product variants and stand out on-shelf.

Leading social influencer, Jamie Ridge was hired to feature as the face of the brand for launch and featured on advertising, digital and print marketing.

“I love Scarlett & Greene’s packaging; it is modern, girly, kiwi and natural. As it is bright I would definitely be attracted to it on the shelves. Rating: 8/10” – reviewed by a teenager for the thread.co.nz.

WHAT WE DID

Brand Strategy
Brand Identity
Logo Design
Packaging Design
Visual Communications Strategy
Website Concept
Marketing Collateral
Brochures
Advertising
Channel Marketing
Point Of Sale Displays
Environmental Branding
Print Management