Luxury Packaging Design & Brand Strategy

CLIENT: Savar Skincare

As a premium skincare brand and a finalist in the 2017 NZ Exporter of the Year Awards, Savar continues to expand its global presence. With the launch of Savar Baby, they set out to capture a new market—sophisticated parents who seek only the best for their little ones.

Our task? To take a commodity product and reposition it as a high-end lifestyle brand. Leveraging a refreshed master brand hierarchy, we designed packaging that blends luxury with heart—elegant on the outside, playful on the inside.

The box packaging reflects the premium shopper’s aesthetic, with vibrant green, gold foiling, and embossing exuding quality and sophistication. Meanwhile, the product packaging features baby hands and footprints, adding a soft, emotional touch that creates those irresistible goo-goo moments.

A carefully curated pastel colour palette ensures a soothing, unisex appeal.With its bold design and luxe finishing, Savar Baby isn’t just another baby product—it’s a must-have statement piece for parents who want the very best.

Looking to elevate your brand and packaging into the premium market? Let’s talk.

WHAT WE DID