Strategically we had to ensure the new packaging would work and co-exist alongside the entire Savar product portfolio. A new colour system was introduced for differentiation and to create a standout on store shelves, providing increased visibility and reflecting Savar’s premium proposition.
The new-look packaging maintains the Savar system giving a cohesive look and feel. The forms remain consistent with the Savar brand, however, the colours change for this line. Embellishments lift the packaging and make it beautiful with the soft blush colour and gold foiling.
The packaging captures the balance between design and aesthetics, providing a feminine hygiene product in a very elegant and design-driven manner.
These products are designed to be left out on the counter and not hidden away in a drawer - important for a premium skincare brand.