Located deep in the South Island of New Zealand, Mataura Valley Milk combines the best ingredients, people and technology to deliver the world's best nutrition.
Redfire was involved in bringing the Mataura Valley Milk brand purpose to life. Working closely with the MVM team, we helped clarify their global value proposition and designed a visual identity system to launch the brand and engage global markets.
We built on the critical brand benefit 'Nutrition' and created a visual identity system that brought our creative ideas to life: 'Creating Tomorrow's Nutrition for a Growing World'.
MVM is part of The a2 Milk Company.