Branding & Marketing for Logistics

CLIENT: Carrolls

We partnered with Carroll’s to reposition them as a leading third-party logistics (3PL) provider, with a shift in focus to larger, more complex business clients businesses, and and solidify their place in an increasingly competitive market.

From brand strategy and B2B marketing campaigns to media buying, website design, and digital advertising, we developed a bold, integrated approach that helped differentiate Carroll’s and clarify their offer to the market.

At the centre of the brand refresh? A simple, powerful tagline:
“We Warehouse it. You Sell it. We Deliver it.”
It clearly defines their role and speaks directly to their customers’ needs.

This brand work was brought to life through a dynamic new identity and website that highlight Carroll’s operational strength, customer service, and team culture. The result?
A stronger market position
A clear message that cuts through
A brand experience that builds trust and delivers

But our work didn’t stop there. We continue to support Carroll’s with ongoing marketing campaigns focused on new customer acquisition, lead generation, and strategic growth. Together, we’re constantly refining the messaging and targeting to attract the ideal customer base - those who value reliability, scale, and partnership.

Looking to grow your logistics brand with purpose and precision? Let’s talk.

WHAT WE DID

Advertising Campaigns
Customer Acquisition Strategy
Website Design
Branding Communications
Search Marketing
Google Ads
Copywriting
Wayfinding and Signage