what we did

Brand Strategy, Brand Identity & Logo Design, Packaging Design, Marketing Collateral, Point Of Sale, Brochures, Signage, Environment Branding, Print Management.


Aotea New Zealand came to us to consolidate a number of house brands. Working with strategist Fiona Stevens to help develop Avoca, this involved building a compelling brand story, visually transferring into a brand that would represent New Zealand and our dramatic landscapes and environments.

The main client interaction with the Avoca brand is through Aotea’s specialist souvenir stores, located throughout New Zealand. Our aim was to reflect the country, as it would be seen, sometimes raw and unadulterated and provide tourists a visual memento of their trip.

We developed the Avoca brand and designed packaging for food, skincare, health vitamins and manuka honey, as well as clothing and accessories. The Avoca brand was then supported through in-store point of sale, window visuals, in-store banners and brochures. We also designed an e-commerce magento website.

Redfire_design_Packaging-Avoca Group

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