ARIKI GIN

what we did

Brand Strategy

Brand & Logo Design

Packaging Design

Illustration - (Anna Crichton)

Visual Communications Strategy

Oh and yes had lots of fun tasting their great spirits!

Ariki Gin is an ultra-premium full-bodied gin made with amazing New Zealand and Pacific Island botanicals. These include New Zealand Manuka Flower, Rarotongan Vanilla and Tongan Coconut.

The name Ariki, meaning royalty, paramount chief, high chief, leader, aristocrat” drove the brand and design direction and served as the fulcrum for launching a Gin with a Pacific Island positioning in the global marketplace. 

Given the plethora of Gins on the market and being a boutique independent brand, we took a challenger brand approach against the behemoths and positioned Ariki in the niche ultra-premium spirits sector.

Our challenger approach meant every brand touchpoint had to deliver some form of storytelling - from the bottle, and tube packaging through to the shipper boxes. Our strategy determined the visual manifestation of the brand was illustrative so we collaborated with renowned international artist Anna Crichton to craft the perfect Ariki to be used as a hero on all touchpoints. 

REDFIRE_ariki_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency
REDFIRE_ariki_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency
REDFIRE_ariki_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency
REDFIRE_ariki_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency
REDFIRE_ariki_photography_branding_packaging_digital_graphicdesign_advertising_brochure_designagency

Related Projects