We designed the packaging for The Alternative Meat Co. Heat'n'Eat meals, an innovative leader in plant-based meats. It's insanely good for the environment, easy to cook and absolutely delicious.
Our art direction, inspired by street food, breaks the boring run of the mill vegetarian product shots and appeals to both the vegan community and the meat-eater - enter the world of flexitarians.
The overall brand archetype is rebellious - challenging the way we source protein and driving sustainability stories that are the foundations of plant-based protein. The brand identity brings hipster cues targeting Millenials with a fresh rebellious language - we engage our audience in a fun, friendly manner.
You'll never miss seeing these in the supermarket. The bold bright packaging colours break category cues and pop on shelf-like beacons - driving visual prominence.
Better still - you can be eating a delicious dinner in under 10 minutes.