what we did
We designed the packaging for The Alternative Meat Co. Heat'n'Eat meals, an innovative leader in plant based meats. It's insanely good for the environment, easy to cook and absolutely delicious.
Our art direction, inspired by street food, breaks the boring run of the mill vegetarian product shots and appeals to both the vegan community and the meat eater - enter the world of flexetarians.
The overall brand archetype is rebellious - challenging the way we source protein and driving sustainabilty stories that are the foundations to plant based protein. The brand identity brings hipster cues targeting Millenials with a fresh rebellious language - we enage our audience in a fun, friendly manner.
You'll never miss seeing these in the supermaket. The bold bright packaging colours break category cues and pop on shelf like beacons - driving visual prominence.
Better still - you can be eating a delicious dinner in under 10 minutes.