We are thrilled to see iconic New Zealand skincare brand "Sávar" being featured in Good Magazine. The classic and distinctive black and white packaging creates a powerful impact on shelf and captures Savar’s luxurious qualities. Head to their website to check out more https://www.savaronline.com/
April 2, 2017 - Comments Off on Fanta rebrand – UK roll out with new bottle and new brand
Boom! Gotta love the new Fanta rebrand in the UK. In with a new logo and brighter colour palette and yes - it comes with a new twisted bottle shape.
This new brand identity looks fun and fresh. It's amazing when you compare the old with the new - It's chalk and cheese and the new revitalised brand is so much clearer with Fanta being in white. They've also added some visual flavour cues with an orange slice. The new twisted bottle gives it playfulness with lots of shelf appeal and yes - we think this will definitely stand out on shelf.
Did you know? - Fanta was founded in 1940 and is the Coca-Cola Companies second oldest brand.
This new brand has already been rolled out through Europe and soon to be in the UK market. When with it hit New Zealand and Australasia?
Hanging up bright new signs certainly is exciting, but in many cases, a rebrand runs deeper than a simple logo change. That depth rang true for Home Ideas Centre, New Zealand's leading home inspiration centre who offers all the ideas to make home building and renovation easier. Home Ideas underwent a major rebrand that went deeper than looks, and into language and market position that sets them as "the centre of inspiration".
February 20, 2017 - Comments Off on Redfire – Brand Strategy, Design & Marketing Communication
We recently re-branded Jason, an iconic New Zealand and global home décor brand. This included developing a new logo, business cards, packaging design and new website. Our design specifically encourages the merging of B2B & B2C with Jason. Check out the website design using the link below.
We're feeling green after recently creating the new Powerco EV brand, New Zealand's third largest electricity and gas network utility. In partnership with Charge Net NZ They are rolling out electric vehicle charging stations across their electricity network. Welcome to the age of Electric Vehicles (EV's), I'm sure we will all be driving EV's before we know it. Thanks to BMW our photoshoot in their new i3 was awesome.
Boom! What great standout, you'll never miss the new packaging design for Windsor Brass. Sporting a new refreshed brand logo and new dynamic colours, Windsor will never be missed on shelf, especially when clustered together like this in Carters. Resounding sales growth is just the start from the packaging refresh.
October 9, 2016 - Comments Off on Redfire Design – Finalists for DINZ Best Awards 2016
We're looking forward to the New Zealand Designers Institute Best Awards 2016. Showcasing some of New Zealands finest and best packaging designers, we made the finalists for the packaging design we crafted for Puraty Teas and Ariki Spirits.