Designing a property brand built on trust & long-term value

CLIENT: XHOMES

XHOMES set out to create a new kind of housing brand. One that feels secure and dependable for families, while remaining smart, forward-thinking, and commercially sound for investors.

In a market often defined by rigid systems and transactional relationships, the opportunity was to build something more human. A brand grounded in care, trust, and long-term thinking, without losing momentum or ambition.

Redfire partnered with XHOMES to define a clear brand strategy and identity that balances stability with opportunity. By combining a people-first mindset with a future-focused approach to living and investment, we helped shape a brand designed to support real lives today while enabling growth tomorrow.

The result is a housing brand that makes living feel simpler, investment feel smarter, and long-term confidence feel built in from the start.

WHAT WE DID

Brand Strategy

Brand Story & Tone

Marketing Collateral

Photography Art Direction

Website Design