Blog — Page 6 of 13 — Redfire: Branding, Strategy, and Design Agency

February 16, 2016 — Comments are off for this post.

Brand Storytelling – content is king

There's nothing like a great story. Today brands are working hard to deliver content in more engaging ways. Especially when they have to communicate so many features and benefits, values, proposition and reasons to buy. What better way to communicate than through stories to capture attention. Stories grab your attention and are remembered long after facts because they’re relatable, interesting and engaging.

February 16, 2016 — Comments are off for this post.

Great advertising campaign

We love this great advertising campaign we did for Puraty. We collaborated with artist Simon Dickey to produce this masterpiece. Clean and simple but delivering our key organic and pure message.

February 16, 2016 — Comments are off for this post.

Campaign Development: Tanoa Hotel Group

How to fill more beds in Queenstown during the low season? We developed an integrated digital marketing campaign to hit different segments of Tanoa Aspen Hotel’s market at different times in the week; offering Monday Sickies (Free Monday if you stayed the weekend), The Babysitters On Us - families, Grey Power - for mid week occupancy, and Mates Rates - to get groups. This boosted room occupancy to 80% during the campaign.

February 11, 2016 — Comments are off for this post.

Brand Repositioning: Bundy Juice

Bundy Juice, a premium fruit juices company in Brisbane Australia that punches above its weight in a fiercely competitive sector. To take the step up to a national launch, Bundy needed a brand redesign to get their bottles to pack a bigger punch. We threw out the tired and inconsistent branding and replaced it with a hard-hitting brand system of hand-crafted type, friendly brand language and vibrant photography. Sales grew 20% in three months after launch, with 60% over the next four.

February 10, 2016 — Comments are off for this post.

PowerCo’s Sparky Campaign

Power to the kids! Here's the latest outdoor signage we did for PowerCo's Sparky campaign.

February 9, 2016 — Comments are off for this post.

Snap Snap Snap – Redfire is on Snapchat!

Want to see our studio in action, join our tribe and snap us on Snapchat!

Username: redfiredesign

February 5, 2016 — Comments are off for this post.

Brand Packaging: PAL Legend Paintbrush

PAL is a market leader in New Zealand for painting hardware and tools, with innovative, quality products. Redfire Design revamped the PAL Legend paintbrush range branding to reaffirm its position it as New Zealand’s best trade-quality paint brush range. Using the established branding structure we built a few years ago as a framework, we deployed contrast and balance between colour and type on the brush casing to showcase the credibility of the product. The colour of the packaging was designed to complement the colour and textures of the brush, creating a product that exudes quality and class on the shelf.

February 3, 2016 — Comments are off for this post.

Avoca Manuka Honey Packaging

Avoca is a New Zealand lifestyle brand specializing in fashion, health and beauty products. They focus on a healthy and natural life. The Manuka honey packaging was designed to reflect people’s experience in New Zealand and to provide a visual memento for their trip. The bright package stands out on the shelf and the gold and silver foil implies the premium quality of the product.

February 1, 2016 — Comments are off for this post.

Brand alchemy: Dermalab

Actavis, one of the world’s largest generic drug manufacturers, came commissioned us to create a visual comms strategy for their new brand, Dermalab. We combined function and science to create the brand system that resulted in a clean and modern visual language that oozes credibility. We balanced the medicinal character of the packaging with hand-drawn diagrams and icons on their website and in their marketing material.

January 29, 2016 — Comments are off for this post.

Engaging the community

Diabetes NZ’s mission is raise awareness of diabetes to support wellness for Aucklanders. Their online website presence plays a vital role in communication to the diverse local audience.