Ski Traveller entered a competitive niche market with the knowledge that the main players would fight to protect their market share, so a challenger brand strategy was developed.
We worked with Ski Traveller as a start-up and developed their full brand strategy and ongoing advertising and communication. Our process was to disrupt the traditional marketing initiatives and focus on the premium end of the ski market. We rekindled the romance with experiences and used case studies to communicate to our diverse audience.
What we did: Brand Identity & Logo Design, CMS Website Design, Marketing Collateral, Trade Displays, Advertising, Environmental Branding, Social Media – Blog & YouTube, Digital Advertising – Flash Banners, Print Management, Adwords Campaign.