Airline Marketing & Advertising Experts in New Zealand

CLIENT: Air Tahiti Nui

Helping Airlines Launch, Grow & Connect with Travellers in New Zealand.

Redfire was appointed as Air Vanuatu’s global brand and marketing partner, responsible for all trade and consumer marketing across Australia, New Zealand, and the wider Pacific region. Our role encompassed a complete brand redevelopment, including a refreshed brand positioning, visual identity system, and a comprehensive communications strategy designed to unify the airline's voice across markets.

We developed and executed a digital-first marketing strategy to modernise the brand’s presence and drive commercial performance. This included managing all media planning and buying, delivering targeted paid digital advertising, and leading social media strategy and content creation to engage both leisure travellers and the travel trade.

From designing corporate collateral and campaign assets to running integrated advertising campaigns across digital, print, outdoor, and inflight channels, we brought a cohesive, strategic approach to every touchpoint.

Our work was instrumental in boosting online sales, strengthening brand recognition, and connecting Air Vanuatu’s story of culture, place, and people with global audiences.

WHAT WE DID